LAS VEGAS -- As Steve Wynn appeared atop his new
50-story eponymous hotel-casino on the Vegas Strip earlier this
year for the property's first TV ads, viewers were left wondering,
"How'd he do that?"
But it's actually more startling and intriguing to find Wynn
at the base of the same gargantuan resort property, on a patio
outside the Wynn Las Vegas' ice cream shop where the gleaming
bronze-glass tower is separated from a 140-foot, man-made mountain
by a 30-foot-wide river. There, the hotel visionary seems dwarfed
and consumed -- literally and figuratively -- by his own creations,
awed that they ever got built and, surprisingly, not nearly
as larger-than-life as might be expected from someone whose
place in Vegas lore is more secure than anyone of his era.
Mostly, though, he's defensive -- and very annoyed. His new
creation was received by some travel writers and architectural
critics not with the awe they greeted his Mirage in 1989 and
Bellagio in 1998 but with questions about why it cost a record-breaking
$2.7 billion and with mocking of Wynn's over-the-top boasts
that this resort is the most complex structure ever built. Yes,
ever.
And yet, Wynn doesn't back down. On an exclusive tour with
Wired News this month, the 63-year-old hotelier goes further
than ever, exclaiming "The engineering and the coordination
of putting those two things together -- the tower and the mountain
-- make a pyramid of Egypt look like a Lego toy! A Lego toy!"
It's that sort of comment that gets Wynn, 63, into trouble.
Comparing a Vegas casino -- each of which is likely to be imploded
and rebuilt, by the next century anyway -- to the world's greatest
and most enduring structures is an invitation to snickering,
even if it might actually be true. But if others question whether
his Trump-like hubris has brought him this backlash, Wynn himself
wonders why few have asked him to explain the claim.
If they had, they'd hear a litany of technological firsts
and construction challenges at Wynn Las Vegas that do seem to
put it in a league of its own in Vegas and in America, if not
worldwide. Among its novelties, the place:
* Provides the world's largest distribution of HDTV, sent
into the rooms without individual antennae via high-speed Cat-6
ethernet cables
* Offers the biggest use of VOIP technology for hotel phones
* Is among the first casinos to install computer chips inside
gambling chips to detect counterfeiting
* Is the first in the industry to combine the room key and
the casino frequent-player card in the same piece of plastic.
And then, of course, there's the mere feat of building the
place, which Wynn and his builder insist was, at the time it
went up, the largest privately funded construction project in
the nation. By contrast, the budget for whatever will rise at
ground zero in New York is $1 billion less than the cost of
Wynn.
The Wynn Las Vegas sits on 215 acres once occupied by the
storied Desert Inn Hotel, where then-owner Howard Hughes shut
himself in for years in the 1970s. After perfecting the concept
of offering a free street-side spectacle with the Mirage's fiery
volcano and the Bellagio's soaring dancing fountains, Wynn decided
six months after the October 2002 start of construction that
he'd ax a plan to build a special-effects lake that would have
stretched to the edge of Las Vegas Boulevard. Instead, he opted
to shelter his hotel with a mammoth $120 million mountain so
passersby would have to come inside to see the goodies and so
that nothing across the street could ever alter the vistas he
was trying to present.
"The entire logistics of the project had to be rearranged,"
recalls builder Tony Marnell Jr., CEO of Marnell Corrao Associates,
which also built Bellagio, Mirage and several others. "Then
we had to figure out how to build it. We'd never done this before."
The key issue was staging. With major thoroughfares on each
side -- the Las Vegas Strip and Sands Avenue -- and a 49-story
building rising just 10 yards away, Marnell said the mountain
"had to be built on top of itself." That meant using a fleet
of Liebherr and Manitowoc cranes, rarely found in this part
of the United States, that are capable of lifting more than
300 tons at sharp vertical angles.
Yet the mountain isn't just a tall mound of dirt. It also
boasts eight waterfalls and, on the hotel side, four distinct
"environments" carved out to provide the backdrop for four of
the restaurants and the nightclub. Outside two of those eateries
is the Lake of Dreams, a three-acre expanse with a 70-foot wall
where a free light and music show goes off every half hour starting
at 9 p.m.
"This is one of several indoor-outdoor patios," Wynn says
at the ice cream shop, Sugar and Ice. "It's part of a 5.8 million-square-foot
building. Next to it is what? Thirty feet of water? And then
straight up here is a 100-foot waterfall. Five to 10 thousand
gallons a minute coming over the edge. That requires a big,
huge gravity-fed system. A huge cavity room there with heavy
engineering is in that section of the mountain -- and it's one
of several. This mountain is faceted all the way around, and
each section of that structure is not only a complex building
that's clad with an artificial rock and hundreds and millions
of pounds of real trees, the stuff on top -- the big trees --
weighed as much as 200 tons to put up there, each!"
As the tour moves along to the Daniel Boulud Brasserie at
the edge of the Lake of Dreams, Wynn notes the expanse is filled
with 4,400 LED lamps on the floor, "plus bubblers and a false
floor."
"Everything in between the two structures is a special-effects
platform," Wynn exclaims, his rising voice drawing confused
glances from oblivious tourists. "That is why it was the most
complex, daunting thing. And it nearly broke Tony Marnell's
back in terms of complexity."
Marnell noted that the mountain also presented another challenge:
It weighs as much as one of the World Trade Center towers, so
something had to be done to keep it from literally tilting the
Las Vegas Strip. They used a "engineer-fill foundation" that
essentially spread the weight out beneath the earth to balance
it out.
"Building a skyscraper in New York City is way easier than
this," Marnell says. "With (a) skyscraper, you have small, manageable
components. You're not dealing with creating water and fire
features or moving 100-year-old trees. The hotel is an integration
of practically all known common technologies, as well as as
large an array of known materials and effects. That complexity
in that amount of time (30 months) is very challenging."
Wynn is equally excited about the in-room communications that
he says have set new standards. The resort has been criticized
by travel journalists for not offering Wi-Fi in the rooms for
use with a guest's laptop, a decision Wynn Resorts CIO Karen
Bozich insisted has garnered few guest complaints.
Instead, Bozich said, the property wanted to focus on other
functions, such as being able to offer HDTV in all 2,716 rooms.
In suites, the remote control integrates the functions of an
attached DVD player.
"The unique thing is that the signals are fed over ethernet
cables instead of typical coaxial cables," says John Schneider
with Cox Communications' Hospitality Network, the unit of the
Vegas-based company that has furnished TV services for 18 of
the world's 25 largest hotels, all on the Strip. "The nice thing
about the platform is that it's much more capable of adding
things to it. And the system will allow the hotel to treat each
guest individually. Putting this in a hotel the size of Wynn,
it's just never been done."
Bozich said the use of VOIP for the phones is a similar accomplishment.
The buttons arrayed on the full-color phone screen have different
functions depending on the screen and offer much of the same
information conventionally found in hotel room guides. But the
information on the phone console can be updated more easily
-- the printed guide offered incorrect show times for the hotel's
"Le Reve" production for months after the show's schedule was
altered.
The casino didn't escape innovation, either. To combat counterfeiters,
gambling chips valued higher than $25 contain radio-frequency
identification chips made by Gaming Partners International that
indicate the chip's value. Wynn isn't the first on the RFID
bandwagon -- the Hard Rock Hotel in Las Vegas also has them
-- but it's the biggest such effort, with the chips inside 650,000
gambling chips representing $600 million.
Wynn Resorts Chief Financial Officer David Sisk said the measure
doubled the cost of the chips to about $1.90 each and altogether
cost about $2 million, including the scanning equipment at the
casino cages. It's paid off, though, with no counterfeiting
incidents in the property's first four months.
Wynn's competitors acknowledge that the hotel is, at the very
least, the most complex structure in Vegas. In fact, they say,
the scale of Vegas endeavors is often undervalued by the rest
of the world.
"We so routinely build projects of enormous complexity that
we sort of take it for granted," says Alan Feldman, spokesman
for MGM Mirage, which owns 10 resorts in Vegas including three
-- Mirage, Bellagio and Treasure Island -- built by Wynn. "Many
of the buildings in Las Vegas would be the most complex in any
other city in the country."
That said, Feldman predicts Wynn's moment atop the heap of
Vegas structures will be short-lived. MGM Mirage is about to
break ground on a $4.7 billion, 66-acre, 18 million-square-foot
casino, resort and residential high-rise complex just south
of Bellagio that Feldman says will "make building the Wynn look
easy."
Wynn says bring it on.
"We will keep getting bigger, keep getting bolder in Las Vegas,"
he says. "It's what makes this city great, it's why people want
to come here."