LAS VEGAS: For several months now, the Las Vegas Review-Journal
has been relentlessly printing some hard-hitting investigative
articles examining the failure by one of the city's major hotel
and casino companies, Harrah's Entertainment, to secure proper
permits for various construction and renovation projects.
It wasn't that big a stretch, then, to imagine that retribution
could be in play when the company quietly decided to discontinue
selling the hometown newspaper in the gift shops of its eight
casino-resorts, and to stop providing free copies to guests
in suites who receive complimentary papers. The Review-Journal's
gambling-beat writer, Howard Stutz, implied such a link in his
column on Sunday.
But the reality may be even worse for the paper: Too few people
wanted to read it.
"We actually provide comped newspapers to the guests in thousands
of rooms every day, but in light of the current economic slowdown,
we're reviewing all of our expenses across the board," said
Gary Thompson, spokesman for Harrah's, whose properties have
a total of 20,700 guest rooms throughout the city, including
those at Caesars Palace, Flamingo Las Vegas and Paris Las Vegas.
"We asked, and virtually none of our guests say they read the
local newspaper."
The paper's publisher, Sherman Frederick, said on Tuesday
that the newspaper, which is offered on the Strip wrapped in
a tourist-focused extra section with show reviews and travel
advice, sold about 600 copies a day at the 24 Harrah's-owned
locations.
Mr. Frederick said that while he thinks the expense of providing
the free newspapers would "be pretty low on the list of cost-cutting
priorities" for Harrah's, he accepts Mr. Thompson's explanation
that it was a business decision and not retaliation for the
recent reporting on the company.
"I don't know that there's any nexus between our coverage
and this news," said Mr. Frederick, who noted that there had
been no change in Harrah's advertising habits. "I'm reluctant
to draw dotted lines between events. If Harrah's was out to
punish the paper, you would think they would let us know."
He predicted that the Review-Journal would return to the company's
guest rooms and newsstands sooner or later, and that occasional
interruptions in bulk sales like this are to be expected.
Mr. Thompson was less optimistic. Those who seek out news
gravitate to USA Today, The Wall Street Journal and The New
York Times, he said, or go online to find it.
"When people come here from out of town, they're really not
interested in the local news," Mr. Thompson said. "That's not
what they're here for. The statistics show they're here for
an average of 3.5 days and they pack a lot into it. Newspaper
reading isn't a part of it."
Yet according to Mr. Frederick, the paper's single-copy sales
on the Strip have increased since Harrah's dropped the paper,
"which indicates that Harrah's customers are walking outside
their casinos to buy the R-J."
One of those people is likely to be Jeff Leatherock of Oklahoma
City, who is due to arrive later this week for a stay at, as
he called it, the "R-J-deprived" Rio All-Suites Casino-Hotel,
a Harrah's property.
"I've read the local newspaper every day since I was 10 years
old, it's part of the routine," he wrote in an e-mail message.
"Talk about what's wrong with America!" He can easily receive
graphic sex videos right in his guest room, he wrote, "but I
can't get a newspaper at the gift shop. Phooey."