September 12, 2008, 5:33 pm By Steve Friess Paul Pilger is
still waiting for the call, but he's starting to get the feeling
he won't ever get it.
When Senator John McCain introduced an obscure first-term
governor to the nation as his running mate on Aug. 29, Mr. Pilger
was feeling "fairly smart." Way, way back in February he had
done some amateur political analysis and decided that Alaska
Gov. Sarah Palin was a good fit for the then-Republican nominee-in-waiting.
So he hopped online and registered McCainPalin2008.com. Also,
he snapped up McCain-Palin2008.com and McCain-Palin08.com as
well as the dot-org, dot-net and dot-info versions of all three
constructions.
After the Aug. 29 announcement, Mr. Pilger assumed he had
something the McCain campaign would want.
"I'm actually surprised that nobody from the campaign has
contacted me or even a third-party person," said Mr. Pilger,
41, a McCain supporter who works for a software manufacturer.
"As the time ticks away, so does the monetary value."
Mr. Pilger's not the only whose Palin prescience hasn't paid
off thus far. Taxicab driver Russell Wright of Logan, Utah,
snapped up PresidentPalin.com, VicePresidentPalin.com and PresidentSarahPalin.com
a week before the selection because Mr. Wright's daughter, a
political science major at Utah State University, predicted
it. Electronics technician Raymond Patterson, 51, of Corpus
Christi, Texas, registered SaraPalin.com - a deliberate but
likely common misspelling - two days before the announcement.
And eBay auctioneers trying to sell Palin-related domains for
prices as high as $100,000 and as low as 99 cents are garnering
virtually no bidding.
"It surprises me that no one has gotten a hold of me and said
'We want them,' " Mr. Wright said. "We would've already made
a deal."
Yet it's not a shock to political consultants who say the
value of these variant domain names is limited because a presidential
campaign is more likely to stick to one obvious dot-com name
and not alter it at the late stage of running-mate selection.
"The reason nobody contacted these people is because the McCain
campaign is going to use and brand JohnMcCain.com," said Kari
Chisholm, president of Mandate Media who runs the online efforts
for several Democratic candidates. "The only value in these
other names is the traffic you get of people guessing the site,
which is nominal. Most people find the website through Google
searches anyway."
Still, Mr. Chisholm was surprised that it appears GovernorPalin
does not own her own name, SarahPalin.com. If she did, he reasoned,
going to SarahPalin.com would bounce visitors to JohnMcCain.com,
much as JoeBiden.com now redirects to BarackObama.com. Instead,
SarahPalin.com visitors find a blank page with an error message.
"It's very surprising and it doesn't say good things about
the competence of her staff," Mr. Chisholm said. "You should
always have the domain that is your own name no matter how low
a public official you are because that's the best one, the most
recognizable. And you should grab all variations. I'm working
with Jeff Merkley, who is running for Senate in Oregon. People
consistently misspell his last name. We tried to capture all
of them and redirect them back to the main site."
The McCain campaign did not return calls seeking comment.
Because registering domains is easy and inexpensive at about
$10 a year, none of this has prevented people from placing online
bets on Governor Palin's future in the hopes of a payoff.
John Weymouth of Moorpark, Calif., for instance, had registered
PalinRomney2012.com and RomneyPalin.com before the vice presidential
pick had finished declaring herself a hockey mom for the first
time.
"I was watching her speak and I liked her already," Mr. Weymouth
sai.d "I sent an e-mail to my wife. We're both big Mitt Romney
supporters and I thought, 'Wouldn't it be interesting if they
ran together someday?' "
Mr. Wright says he's planning to put his domains on eBay for
$50,000.
But the experience of Luke Freudenberg of Wolfeboro, N.H.,
suggests that's foolhardy. Last December, Mr. Fruedenberg and
two friends spent $975 to buy up up 100 political domain names
including 16 variations of Barack Obama and Joe Biden, the eventual
Democratic ticket. When the Delaware senator was tapped by Senator
Obama, Mr. Freudenberg and his friends - McCain supporters -
celebrated. Then they waited and, when the Obama camp didn't
call, they put the names up on eBay with a starting bid of $100,000.
They got 10,000 views for the offering but not a single bid.
More recently, they lowered the price to $1,000. Still, no takers.
(Sounds sort of like the governor's jet that Ms. Palin put up
on eBay that didn't sell.)
The next step, he said, is to send a registered letter to
the Obama campaign to see if there's any interest.
"I've had worse ideas and spent more money, it was kind of
fun for a while," said Mr. Freudenberg, 29, who owns a waterfront
construction company. "We're hoping somebody will pick up on
it. If not, we can direct it toward any page we want to."