LAS VEGAS: As might have been expected, the previously little-known Palace Station Hotel-Casino is getting a lot of calls these days asking about renting Room 1203.

But the hotel is turning them all away, a surprising rejection of attention in the same town that has allowed the iconic Luxor pyramid to be obscured by a 20-story high advertisement for Absolut vodka.

Oh, the cops are done with the otherwise uninteresting hotel room where police say O.J. Simpson and an armed band of five men tried to strong-arm two sports memorabilia dealers into handing over a litany of material that the ex-football star believed to be his.

But contrary to published rumors, Room 1203 won't be re-christened the O.J. Suite, said Lori Nelson, spokeswoman for the 31-year-old, 1,100-room property a mile east of the Strip that caters mostly to locals.

"We're taking it off line for now because we don't want it to become a thing," Ms. Nelson said. "People think they're clever asking for it, though."

Ms. Nelson says its parent company, Station Casinos Inc., decided it would be in poor taste to try to capitalize on the room's sudden flush of publicity. Mr. Simpson, 60, is now charged with 10 felonies and one gross misdemeanor including armed robbery and kidnapping and could face a life sentence if convicted.

If the hotel had exploited it, they wouldn't be the first. The Highland Gardens Hotel, near the Hollywood Landmark Hotel, charges $150 when callers ask specifically for Room 105, where Janis Joplin overdosed on heroin in 1970. The estate of the late Gianni Versace charges $4,000 a night to those wishing to sleep in his old bedroom inside the Miami Beach, Fla., mansion where he was shot. Room 702 at the Hotel Amsterdam in New York City, where Yoko Ono and John Lennon held their 1969 pro-peace "bed-in," was redecorated in 1990 to look as it did in 1969. And it has a Plastic Ono Band album cover replica on the ceiling.

Meanwhile, the room at the Hard Rock Hotel in Hollywood, Fla., where model Anna Nicole Smith died earlier this year no longer exists. Sort of. The property has gutted Room 607, replaced all the furnishings and renumbered an entire section of the floor to throw off those hoping to find it, spokesman Gary Bitner said.

"The hotel got worldwide publicity beyond what anyone could have imagined from her death and that certainly helped awareness, but that's the extent of the impact," Mr. Bitner said. "Not rented on request. Not interesting in creating shrine."

Ms. Nelson said it is unclear when Room 1203 will become available again. One thing is for sure: Asking for it will guarantee that you will be staying in another room.

Meanwhile, the suite at the celeb-magnet Palms Resort-Casino where Mr. Simpson stayed when he was questioned and then arrested was put back into circulation as soon as the police were done with it, Palms owner George Maloof said. Mr. Maloof said that there's no point in glorifying Room 23102 and his reservationists have not indicated that people have called to request it.

Unlike the Palace Station's Ms. Nelson, who told reporters she counted 4,000 media hits during the week of the incident, Mr. Maloof said he would have preferred to do without the attention. The hotel is already known as a playground for the likes of Paris Hilton and Britney Spears and played host to MTV's Video Music Awards.

The O.J. thing "took a lot of my time. A lot of media calling me and wanting reaction and interviews. The whole process, I didn't see any benefit from it. It's just hard on the employees and on customers."

Mr. Maloof said that Mr. Simpson is also no longer welcome to stay at his hotel.