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Nov. 21, 2008
Las Vegas casino giants feeling
the financial crisis
By STEVE FRIESS
LAS VEGAS— UNTIL this economic downturn, the one
place that seemed less impacted by hard times was the world's
gambling capital.
Yet times are tough even for Las Vegas casinos, as for every other
sector of the ailing US economy.
"When we look back historically, this is one of the most severe
downturns we've ever seen," said industry analyst Brian Gordon
of Applied Analysis. "Wall Street is responding much more sharply,
but a lot of that is based on concerns about how a global recession
will hit gaming and leisure travel."
The most recent data paints a grim picture that's expected to
get grimmer before it gets better. September 2008 saw 10.1 per
cent fewer visitors in Las Vegas than September 2007, and those
who came paid 21 per cent less per room night, according to the
Las Vegas Convention and Visitors Authority. Casinos on the Strip
raked in 5.2 per cent less in gaming revenue compared to a year
ago.
As a result, the stock market has punished every major publicly
traded gaming company. Las Vegas Sands (LVS) is down 95 per cent,
Wynn Resorts (WYNN) is down 71 per cent, MGM Mirage (MGM) is down
88 per cent and Boyd Gaming (BYD) is down 90 per cent since last
year.
Las Vegas Sands' shaky position was highlighted earlier this month
when CEO and majority shareholder Sheldon Adelson announced layoffs
of 11,000 construction workers in Macau, where the company has
been building an Asian version of the Las Vegas Strip with plans
for eight major hotel-casinos. The company has also halted construction
projects in Las Vegas and Pennsylvania.
Mr Adelson, who a year ago was named by Forbes Magazine the third
wealthiest man in the US when LVS was riding high, has lost an
estimated $US34 billion in the decline.
Las Vegas Sands isn't the only company feeling the pain. Boyd
Gaming halted construction of its $US5 billion Echelon project
on the Strip earlier this year and has said it is unlikely to
resume at least until late 2009. Harrah's Entertainment and
Station Casinos are facing looming deadlines on debt service
payments and have halted plans for redevelopment or expansions
indefinitely.
MGM Mirage, the largest US gaming company with 10 resorts on the
Strip, has shed about 8.0 per cent of its workforce in Nevada
or about 3,200 full-time equivalent positions. The company is
moving ahead with an $US11.2 billion, five-skyscraper complex
on the Las Vegas Strip, but sales of condominium units at the
centre have stalled.
In the third quarter of 2008, the company took reservations on
just 32; about 1300 remain to be sold. MGM Mirage also has frozen
plans to build a second resort in Macau and to develop a large
swath of vacant land at the north end of the Strip.
"What we are experiencing now is unique," said Alan Feldman, senior
vice president for MGM Mirage, referring to consumer confidence
levels sinking to historic lows.
"Things weren't great this year but they were holding their own.
Then in July and August we really started to feel some pressure
and the bottom started to drop out in September," he said.
That also wasn't such a big problem in past downturns. Today,
Las Vegas resorts earn more than 60 per cent of their revenues
from non-gaming sources such as hotel rooms, shopping, dining
and entertainment. The last time there was a significant, lasting
downturn, in the early 1990s, non-gaming revenue amounted to about
42 per cent.
In past recessions, then, people still found Las Vegas affordable
to visit.
"Historically, Las Vegas was a low-cost destination and only the
gambling was expensive," said Keith Schwer, director of the Center
for Business and Economic Research at the University of Nevada,
Las Vegas. "In more recent times, the price attractiveness of
Las Vegas -- rooms, things other than gambling -- has increased.
We may not seem as much of a price competitive destination as
we were in the past."
###
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