LAS VEGAS: Las Vegas's status as a convention
hotspot is suffering as companies shun Sin City to avoid the appearance
of holding decadent corporate junkets in the middle of a crippling
recession.
In the past month, more than 30,000 hotel room nights booked
for conventions and business meetings were canceled, costing
the city an estimated 20 million dollars in revenue, according
to the Las Vegas Convention and Visitors Authority.
That hurts for a town that saw a 4.4-percent drop in visitor
numbers in 2008 compared to 2007 and a decline of 5.8 percent
in the number of conventions held here over the same period.
Visitor numbers were down 11 percent in December alone versus
December 2007.
All of that and a recent reference to Las Vegas in a speech
by President Barack Obama in a warning that companies ought
to use federal government money wisely, has made many here frightened
that the business travel market could be nearing a collapse
similar to that already felt here in the leisure market.
"Las Vegas has long tried to balance the image of party town,
serious town," said Jan Jones, senior vice president for Harrah's
Entertainment, which saw a 30-percent decline in convention
business in January versus January 2008 at its seven Strip resorts.
"This is an opportunity for us to remind business why they
do business here, and it's because it's the best value."
While the corporate meetings market is traditionally softer
during recessions, there are signs that some slippage is due
to companies trying to avoid the appearance that they're partying
during the downturn.
An annual technology conference for the investment house Goldman
Sachs scheduled for later this month at the Mandalay Bay Hotel-Casino,
for instance, was moved to a hotel in San Francisco.
The company still had to pay the Vegas resort a 600,000-dollar
cancellation fee.
"We thought it would be a harder sell for our members to get
approval" for a Las Vegas event right now, said Darren Green,
vice president of the Automotive Market Research Council, an
auto industry analyssis group that canceled a March conference
at the Planet Hollywood Hotel-Casino.
Green also said it was a cost-cutting measure to call off
the event.
The matter hit fever pitch on February 9 when President Obama
told an audience in the US state of Indiana that companies "can't
go take a trip to Las Vegas -- on the taxpayer's dime."
While the remark seemed to be referencing a planned junket
canceled by banking bailout recipient Wells Fargo, it was taken
by Las Vegas Mayor Oscar Goodman as an attack on holding any
business meetings here.
"People are telling me that they're not coming to Las Vegas
because the president doesn't want them to," said Goodman, who
first demanded a White House apology but later said he just
wanted a clarification.
"There's an impression out there that somehow if you come
to Las Vegas, it's going to reflect on your business culture
and that's a bunch of hooey."
The Las Vegas convention bureau is about to unleash a new
ad campaign to "reinforce the fact that you can get serious
business done in Las Vegas and it's a great value," spokesman
Vince Alberta said.
The Goldman Sachs cancellation angered many here most. The
company, which received bailout money last year, issued a statement
insisting the decision was "based on our best efforts to operate
according to the requirements of the new landscape of our industry."
But Jones suggested it was a costly decision made more for
image than economics.
"There's no way that that ended up less money, and if the
issue is really a responsible use of taxpayer dollars, doesn't
that mean you look for the best value which is the lowest price?"
asked Jones, who is also Goodman's predecessor as Las Vegas
mayor.
Competing convention cities are pouncing. Mark Theis, executive
vice-president for the Chicago Convention and Tourism Bureau,
said he plans to remind meeting planners that "people aren't
going to raise their eyebrows" about a company holding an event
in the Windy City.
"They've played on flash and the fact that it's a surreal
destination for years, so for them to think now that that wouldn't
resonate is almost saying their campaign hasn't worked," Theis
said.
"Now more than ever, it's going to be in our favor that glitz
and what's new this week in Vegas isn't going to resonate to
the show managers at a time when everyone's being scrutinized."